The Diploma in Marketing Management is designed to produce graduates with the technical and conceptual skills necessary to visualize and execute business ideas. The program is suitable for those who aspire to manage business operations. It provides an opportunity for the students to acquire knowledge and skills in business studies with an emphasis on critical thinking in management principles and practice.
The program aims to produce well-rounded, innovative and enterprising graduates who are equipped with the necessary skills to run their own businesses or contribute to the management areas within a department of an organization. The Marketing Management Project provides students with invaluable experience for starting small businesses or for being a proactive employee in an organization.